How Effective is Your E-newsletter?

Samuel Thimothy - June 24, 2011

E-newsletters have long replaced traditional print newsletters. Cost, ease of use, tracking capabilities and convenience are just a few of the reasons why business owners have turned to e-newsletters. Although there are many pros to using e-newsletters to stay connected with your customers and followers, your e-newsletters still need to be worthy enough to read.

 

Use the tips below to create an effective e-newsletter.

 

Think of Your Readers

This may seem like a no-brainer, but we sometimes get too involved in what we want to say that we forget about what our readers want to hear. Understanding your readers means that you know what types of articles they will want to read. If your newsletter also includes a promotion, your promotion should also be one that will be attractive to them.

 

Make it Yours

Your newsletter should reflect a little about you. This could be a simple bio of one of your employees or customer testimonials. Something this simple adds that sought-out human connection that makes your company approachable.

 

Ask for Input
Just like children seek approval from their parents, businesses need feedback from their customers in order to create a better version of themselves. Your newsletter is a great way to collect feedback from your target audience. Thinking of launching a new product?  Get some input before you make the big decision. You can also ask your readers for input on what types of articles or information they find useful. This will come in handy in keeping your readership growing.

 

Be Design Smart

You may have the most interesting newsletter in the planet, but if it looks cluttered and unappealing, chances are most people will pass on reading what you have to say. Design is important when it comes to creating a newsletter that will get the attention of your readers. An effective design will complement your branding yet be simple and clean.

 

Encourage Sharing

Our friends have a great influence on us. To get the most out of your newsletter, make sure that you encourage your readers to share. Make your newsletter shareable with a direct link to your Facebook page or a direct option for sharing.

 

Stand Behind Your Brand
Make it easy for your readers to contact you if they need to with clear contact information. Not only does the law require this, but it can also bring in a sale or two.

 

As part of your marketing scheme, your e-newsletter should demonstrate a clear understanding of your target audience, their needs and their desires. An effective newsletter will help you grow your business and increase brand exposure and customer loyalty.

 

As an integrated marketing company, OneIMS has a team of qualified professionals ready to help you create a newsletter that will attract and engage your readers. Call us today at 1-888-ONE-IMS-1 to start your newsletter design!


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