More than 16% of the U.S. population moves each year, creating a large pool of potential new movers and new homeowners who could be your next customers. These people are going to need a lot of services, looking into new business and companies, and more receptive to trial offers.
New movers spend more in the first 6 months than the typical consumer does in 3 years. Also new movers are 5 times more likely to become long-term customers as compared to existing residents. More specifically, during the year of their move, new mover households spend 52% more than non-movers on home decor and furnishings. Among movers who simply moved across town, one in five develop relationships with new cable TV, home phone, Internet and insurance providers.
If you are a local business, new movers are a very specific audience you could be targeting. Creating special offers that are customized for new movers can help entice them into trying your business. If you run a restaurant, send out a special new mover coupon for some of your most popular dishes. New movers are going to be looking for new furniture, home security systems, close by entertainment options, and more.
The sooner you contact new movers, the more likely they will be to look into your business. Once they start settling into their new home, they will begin to form opinions about the local businesses they enjoy and create routines around them. Breaking into that routine will become more difficult as time goes on.
With your direct mail campaign, be as specific to the new mover as possible. Appeal to their needs at that moment as a new mover, and show them what your company has that directly affects them.
New movers are a ripe market for growing your business. Utilize your direct mail marketing campaign as a way to introduce your business to them and welcome them into the neighborhood.
OneIMS is a Chicago Web Design Company as well as a technology-based marketing service provider. We specialize in integrated marketing solutions such as Search Engine Optimization, Pay-per-click advertisements and email marketing. We employ cross-media marketing solutions that are designed to deliver results. Some of those solutions are Variable Data Printing, Personalized URLs and custom Landing Pages and triggered emails.