Email Marketing Personalization Goes Beyond Names

Solomon Thimothy - June 17, 2010

When running an email marketing campaign, personalizing your emails for each subscriber can help improve open and response rates. However, personalization means more than just addressing the subscriber by name.

According to a survey by e-Dialog, respondents showed an increased desire for more personalization by knowing what products/services they like, the offers they like, and their preference on communication.

Name was the fifth highest concern, while location, age, and gender fell even further on the list.

Consumers were more likely to say they opened at least half of marketing emails when senders seemed to “know me a lot.”

When asked about what the types of messages they wanted from email marketers, respondents put notifications of deals (68%) and sales (58%) on top. But there was also interest in tailored messages with personalized alerts (55%) and reminders (44%).

When subscribing to an email list, people want to know that they are going to be getting information that pertains to them. Whether it is specialized offers or deals that are related to their interest. Start an email marketing campaign that your subscribers will be happy to be on.

In addition to email mail marketing, OneIMS provides other print marketing solutions and online marketing services. Contact us today at 1-888-ONE-IMS-1.

OneIMS is a Chicago Web Design Company as well as a technology-based marketing service provider. We specialize in integrated marketing solutions such as Search Engine Optimization, Pay-per-click advertisements and email marketing. We employ cross-media marketing solutions that are designed to deliver results. Some of those solutions are Variable Data Printing, Personalized URLs and custom Landing Pages and triggered emails.


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