Focus Your Marketing With Local Search Listings

Solomon Thimothy - June 9, 2010

searchBusinesses of every size can benefit from utilizing local listings. Having complete, accurate, and consistent data on listings like Google Maps and Yahoo Local can help increase awareness for your business and bring in more sales.

According to the most recent ComScore study completed in 2009 for 2008, local search grew 58% in 2008, reaching an year-long total of 15.7 billion searches.

People who are local search shoppers are ready to buy now and are looking for accurate information to conveniently purchase what they need.

Online local searches are the modern day, online equivalent to the yellow pages. Consumers searching for “Italian restaurant Chicago” know exactly what they are looking for and where. Listing data is submitted to major search engines and Internet yellow pages, so if a consumer includes a city name in a search, links to local listings are displayed.

In order to optimize your website for local listings, make sure every page includes a location, maps using websites like Google Maps or Bing Maps, driving directions to your locations, local area codes, and full addresses.

Submit your information to websites like yp.com, superpages.com, or citysearch.com to increase your reach.

Consumers are looking for local listings that will provide them with what they need. It is important that companies work on managing and improving their local listings to keep their information accurate and optimized.

OneIMS provides many print marketing solutions and online marketing services. Contact us today at 1-888-ONE-IMS-1.

OneIMS is a Chicago Web Design Company as well as a technology-based marketing service provider. We specialize in integrated marketing solutions such as Search Engine Optimization, Pay-per-click advertisements and email marketing. We employ cross-media marketing solutions that are designed to deliver results. Some of those solutions are Variable Data Printing, Personalized URLs and custom Landing Pages and triggered emails.


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