Small Businesses Continue To Find Success Through Print and Direct Mail Marketing

Solomon Thimothy - May 20, 2010

Small businesses seem to be optimistic about business prospects in 2010, according to the third annual Signs of the Times Business Survey conducted by FedEx Office.

When asked if there were any areas where they were considering increasing spending in 2010, 42% of the survey respondents selected marketing/advertising. Almost 90% of those surveyed found that printed marketing/advertising tools are either somewhat or very effective at driving customers to business.

In terms of increasing communication, 44% plan on increasing communication with exisitng and potential customers via newsletters, direct mail, etc.

More than 60% of those surveyed think that traditional marketing and advertising (e.g. newspapers, magazines, signs, flyers, brochures, direct mail) are more effective than web-based marketing and advertising (e.g. online banner ads, search engine optimization, company website).

While some marketers may try to write off print marketing, many small businesses are finding results through a variety of print marketing solutions.

OneIMS provides many print marketing solutions and online marketing services. Contact us today at 1-888-ONE-IMS-1.

OneIMS is a Chicago Web Design Company as well as a technology-based marketing service provider. We specialize in integrated marketing solutions such as Search Engine Optimization, Pay-per-click advertisements and email marketing. We employ cross-media marketing solutions that are designed to deliver results. Some of those solutions are Variable Data Printing, Personalized URLs and custom Landing Pages and triggered emails.

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