According to a survey by the e-tailing group, 59% of businesses surveyed are planning on investing more into e-commerce in 2010. This number is up from 36% in 2009.
The 9th Annual Merchant Survey also reported that 92% plan on an increase in Internet revenue, with most anticipating between 6% and 15%. With more businesses anticipating an increase with e-commerce, they must also work at using marketing that entices to both current customers and possible prospects in order to succeed.
The majority of respondents reported, however, that the conversion rate comes in at 3% or less.
To improve their e-commerce performance, 79% reported on using targeted email campaigns, 72% will improve their onsite search, and 70% hope to improve the merchandise available on their website. More than half plan on using A/B testing and/or web analytics to better guide decisions. Mobile initiatives (39%), videos (48%), social networking strategies (58%), and blogs (32%) are also planned by businesses.
Of those who planned on using social media, 91% plan on using a Facebook fan page, 85% customer reviews, 80% Twitter publishing, and 72% on blogs.
Don’t let your business fall behind in the e-commerce world. Keep your e-commerce website up to date with the latest marketing tools to bring in customers.
OneIMS is a Chicago Web Design Company as well as a technology-based marketing service provider. We specialize in integrated marketing solutions such as Search Engine Optimization, Pay-per-click advertisements and email marketing. We employ cross-media marketing solutions that are designed to deliver results. Some of those solutions are Variable Data Printing, Personalized URLs and custom Landing Pages and triggered emails.