Small Businesses Avoid Using Online Marketing Tools

Solomon Thimothy - May 4, 2010

onlineMany small businesses are still not using basic online marketing tools to help them grow their business.

According to a survey from Citibank, 37% of small businesses had not used a website for marketing or expanding their business in the last year. Also, 84% had not used ecommerce to sell products, and 62% have not used email marketing.

Of those businesses that do have a website, 74% say their website has been effective at generating business.

The survey also found that while many small businesses placed an importance on word-of-mouth marketing to market themselves and find new customers, they did not view social media channels, like Facebook, Twitter, or LinkedIn, as one channel for that. Of the 81% who said they never used social media sites, 47 percent don’t think they are of value to their business, 21 percent think they are more for personal than business use, and 18 percent say they don’t know enough about how to use the sites.

Even though many small business are not currently utilizing online marketing tools, 72% said they are likely to use a website for marketing or expanding their business in the next 12 months, and 24% are likely to use ecommerce to sell their products over the next 12 months.

No matter what size your business may be, it is important to utilize every marketing channel possible. Get started on an online marketing strategy today.

OneIMS provides many online marketing services for small businesses. Contact us today at 1-888-ONE-IMS-1.

OneIMS is a Chicago Web Design Company as well as a technology-based marketing service provider. We specialize in integrated marketing solutions such as Search Engine Optimization, Pay-per-click advertisements and email marketing. We employ cross-media marketing solutions that are designed to deliver results. Some of those solutions are Variable Data Printing, Personalized URLs and custom Landing Pages and triggered emails.


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