Creating and maintaining a fully optimized website requires strategy, dedication and understanding of search engine optimization. The latest statistics reveal that Google owns 76% of the U.S. search market. To ensure the best search results, Google constantly updates its algorithms, making it harder to achieve and maintain your search engine ranking.
Keeping up with search engines is hard work. Here are a few tips for taking your SEO improvements to the next level.
- Keep Your Loading Time Down
Last year, Google announced that it would begin taking page loading time into consideration when awarding rankings. In addition to ruining your SEO efforts, a slow to load page is a deterrent for today’s impatient web surfer. Be sure to test your website on multiple browsers to ensure it loads quickly and easily. Make modifications if necessary.
- Provide Real-Time Content
Google provides Twitter and Facebook real-time search results on their results page so people can view live updates, news headlines and blog posts published in real-time. This means it may be time for your company to increase its social media campaign and start creating new and relevant content on a regular basis.
- Create Relevant Videos
Videos have moved up in importance on Google’s results page. Try to create high quality videos that are relevant to your business or industry. Include important keywords in the file name, title, tags, URL and description for better search engine optimization. A video page that is optimized for SEO yields that best results. If you have videos, remember to post or embed them in multiple places like YouTube, Google Video, Vimeo and your own company blog.
- Provide Link-Worthy Content
Having other people link to your site is an excellent way to improve your SEO. To increase link building, write fresh content that is appealing and well organized. That means you can blog about the latest news, hot topics or anything that will encourage discussion. While there is no guarantee that others will link to you, creating constant interesting content will increase the opportunities for link building.
Get your website search engine optimized and to the top of Google’s results page.
In addition to search engine optimization, OneIMS provides a full range marketing services. Contact us today at 1-888-ONE-IMS-1.