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6 Benefits of Direct Mail Marketing Campaigns


Direct Mail Marketing can be a simple yet powerful way to get your message directly to your target audience. A smart and effective direct mail marketing campaign can help your business grow by grabbing the attention of potential customers. Here are some of the benefits of a direct mail campaign.

  • According to the United States Postal Service, 98 percent of consumers bring in their mail the day it’s delivered, and 77 percent sort through it immediately. This means there are people who could be seeing your direct mail marketing campaign immediately who could potentially come looking for your business.
  • Direct mail campaigns allow you to target on a specific group of individuals who are most likely to want or need the products and services your company provides. This means a higher ROI than if you were to do mass advertising, like a TV or print advertisement.
  • You can customize your direct mail campaign by addressing your customers by name and addressing their needs specifically. When you speak directly to your audience, they are more likely to respond.
  • There are multiple options for your direct mail campaign that can fit your direct mail campaign needs. Choose anything from a letter to a postcard to a brochure, whichever way your message will get across the best.
  • Sending a direct mail campaign allows you to physically put your message in the hands of your target audience. You can make an even greater impression by including additional material like coupons.
  • Direct Mail Campaigns are easily measurable and can allow you to see exactly how effective they are for your company. Simply track the inquiries received or count the number of coupons redeemed. This will help you with future direct mail marketing campaigns by allowing you to see exactly what works for your audience.

Using a direct mail marketing campaign can help boost awareness for your company while keeping costs down. Get started on a direct mail marketing campaign today.

OneIMS is a Chicago Web Design Company as well as a technology-based marketing service provider. We specialize in integrated marketing solutions such as Search Engine Optimization, Pay-per-click advertisements and email marketing. We employ cross-media marketing solutions that are designed to deliver results. Some of those solutions are Variable Data Printing, Personalized URLs and custom Landing Pages and triggered emails.


Solomon Thimothy

Written By Solomon Thimothy

Solomon Thimothy is the founder and CEO of OneIMS - Integrated Marketing Solutions. OneIMS, based in Chicago, is a leader in digital marketing with services ranging from web design to search engine marketing. OneIMS has a proven track record of result-driven ROI-building strategies for small and mid-size businesses.

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