3 Ways to Design an Email For Your Marketing Campaign People Read to the End

Solomon Thimothy - March 18, 2010

People are busy and might end up just quickly glancing over the emails you send out through your email marketing campaign. Take these three steps to make sure people read your entire email.

  1. Use a strong and attention-grabbing subject line to entice people to open the emails. If people don’t see a reason to open your emails, then they will just pass right over it.
  2. Try to keep all of the copy of your email above the “fold” so it is all visible without scrolling. Keep everything simple, concise, and to the point.
  3. If you have a lot of information you are trying to convey, keep only part of it in yoru email and link the rest to your website. Use only the first few sentences and entice people’s curiosity to have them click to read more. Breaking up the copy also makes longer sections easier to read.

Email marketing campaigns are a simple and effective way to keep in touch with your target market. Don’t waste the opportunity by sending out long, drawn out emails that people won’t have time to read. Keep it simple and to the point to keep your audience engaged.

OneIMS provides a variety of online marketing services. Contact us today at 1-888-ONE-IMS-1.

OneIMS is a Chicago Web Design Company as well as a technology-based marketing service provider. We specialize in integrated marketing solutions such as Search Engine Optimization, Pay-per-click advertisements and email marketing. We employ cross-media marketing solutions that are designed to deliver results. Some of those solutions are Variable Data Printing, Personalized URLs and custom Landing Pages and triggered emails.


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