Approximately 97 percent use online media for local shopping research, and of those 90 percent use search engines, 48 percent use Internet Yellow Pages, 24 percent use vertical sites, and 42 percent use comparison shopping sites.
The report also showed that more than half of the people surveyed used an online coupon when shopping for products in the past year and almost 20 percent booked an appointment online somewhere other than a restaurant.
As more and more people turn to the Internet, you need to be ready. Even if your business is only focusing on local consumers, it is becoming increasingly important to create an online presence for your company. You need a user-friendly website that highlights your products and services that is search engine optimized so your potential local clients will be able to find you. Offer coupons, special deals, and other options that will appeal to your target audience.
Being online is just one more way to connect with the people who want and need your products and services.
OneIMS is a Chicago Web Design Company as well as a technology-based marketing service provider. We specialize in integrated marketing solutions such as Search Engine Optimization, Pay-per-click advertisements and email marketing. We employ cross-media marketing solutions that are designed to deliver results. Some of those solutions are Variable Data Printing, Personalized URLs and custom Landing Pages and triggered emails.