4 Landing Page Tips to Increase Conversion on Your B2B Website

Solomon Thimothy - March 4, 2010

Most Business-to-Business marketers work at targeting the right keywords on search engines to bring in new customers. However, more clicks doesn’t always equal higher sales. B2B companies need to also work on converting those clicks by creating a better landing page.

Landing pages help keep potential customers engaged and help close the sale. Here are four steps you can take to boost your conversions on your B2B marketing.

  1. Simplify Your Content. Keep everything on your page simple and to the point. Use bullet points and lists to highlight the benefits of your products and services. Don’t just tell people what your company does, tell them how it can help them.
  2. Shorten Your Forms. If a potential customer sees that you are requesting a lot of information from them just to find out more information, they will get turned off and leave. Just get the main information that you need right away (name, business name, phone number, email address) and then contact them to find out more.
  3. Use Your Analytics. Site analytics tells you a lot about the people who are visiting your website. Figure out what browser and screen resolution your potential customers have and then make sure your landing page is optimized for them. It can also help you figure out what works and what doesn’t.
  4. Be mindful of the images you use. Images can help attract people’s attention and keep them on the page. However, images could also distract them from your main message. Remember to carefully choose the pictures you are using. Make sure to find pictures that enhance your message, not detract or distract visitors.

It takes more than just clicks on your ads and pay-per-click campaigns to increase your sales. You must also work on your landing page to convert those clicks.

OneIMS provides a variety of online marketing services. Contact us today at 1-888-ONE-IMS-1.

OneIMS is a Chicago Web Design Company as well as a technology-based marketing service provider. We specialize in integrated marketing solutions such as Search Engine Optimization, Pay-per-click advertisements and email marketing. We employ cross-media marketing solutions that are designed to deliver results. Some of those solutions are Variable Data Printing, Personalized URLs and custom Landing Pages and triggered emails.

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