Many retail sites will find that shoppers will come to visit their site, add items to their shopping cart, but then abandon the cart. According to a report from Experian, 61% of items left in an online shopping cart are not purchased.
One way to try to bring back customers to these abandoned shopping carts is through a follow-up e-mail. A follow-up email can help remind the customer of the products they were interested in and could potentially reignite their interest.
You can also attempt to include an incentive to encourage people to return to their purchase. Research found that email campaigns with a special offer had an open rate of 11% and a click rate of 7%.
Also, including details about the abandoned products in the follow-up email can double open, click, and transaction rates.
It takes a lot of work to get customers to your retail website. Don’t give up potential sales by not following up with them.
OneIMS provides many online marketing services. Contact us today at 1-888-ONE-IMS-1.
OneIMS is a Chicago Web Design Company as well as a technology-based marketing service provider. We specialize in integrated marketing solutions such as Search Engine Optimization, Pay-per-click advertisements and email marketing. We employ cross-media marketing solutions that are designed to deliver results. Some of those solutions are Variable Data Printing, Personalized URLs and custom Landing Pages and triggered emails.