Almost a quarter of American adults think that the best bargains are found in newspaper and magazine advertisements, according to a new Adweek Media/Harris Poll. Only 18% think the best bargains are found in online advertisements.
More than ten percent each say direct mail and television commercials are where to look while just 2% say radio.
Age does make a difference in the channels used for bargain hunting. The older one is, the more likely they are to use newspaper and magazine advertisements, as 24% of those 44-54 and 33% of those 55 and older say those are media most likely to help them find the best bargain.
Younger age groups tend to prefer the internet with 22% of those 18-34 and 26% of those 35-44 prefer online advertisements when bargain hunting.
There is also an educational difference in wjere people believe can help them find the best bargains. Of those with a high school education or less, 25% say newspaper and magazine advertisements are more likely to help them find a bargain compared to 20% of those with at least a college degree. Where as 29% of those with at least a college degree believe online advertisements are more likely to help them find a bargain, compared to 12% of those with a high school education or less who say the same.
Depending on who your target audience is, adjust your advertising and marketing campaigns to appeal to your demographics.
OneIMS is a Chicago Web Design Company as well as a technology-based marketing service provider. We specialize in integrated marketing solutions such as Search Engine Optimization, Pay-per-click advertisements and email marketing. We employ cross-media marketing solutions that are designed to deliver results. Some of those solutions are Variable Data Printing, Personalized URLs and custom Landing Pages and triggered emails.