Print Ads Seen As Best Way to Find Bargains

Solomon Thimothy - January 28, 2010

With a wide variety of channels available for advertisers, print still seems to lead the way.

Almost a quarter of American adults think that the best bargains are found in newspaper and magazine advertisements, according to a new Adweek Media/Harris Poll. Only 18% think the best bargains are found in online advertisements.

More than ten percent each say direct mail and television commercials are where to look while just 2% say radio.

Age does make a difference in the channels used for bargain hunting. The older one is, the more likely they are to use newspaper and magazine advertisements, as 24% of those 44-54 and 33% of those 55 and older say those are media most likely to help them find the best bargain.

Younger age groups tend to prefer the internet with 22% of those 18-34 and 26% of those 35-44 prefer online advertisements when bargain hunting.

There is also an educational difference in wjere people believe can help them find the best bargains. Of those with a high school education or less, 25% say newspaper and magazine advertisements are more likely to help them find a bargain compared to 20% of those with at least a college degree. Where as 29% of those with at least a college degree believe online advertisements are more likely to help them find a bargain, compared to 12% of those with a high school education or less who say the same.

Depending on who your target audience is, adjust your advertising and marketing campaigns to appeal to your demographics.

In addition to our print marketing services, we a;sp provide other online marketing services. Contact us today at 1-888-ONE-IMS-1.

OneIMS is a Chicago Web Design Company as well as a technology-based marketing service provider. We specialize in integrated marketing solutions such as Search Engine Optimization, Pay-per-click advertisements and email marketing. We employ cross-media marketing solutions that are designed to deliver results. Some of those solutions are Variable Data Printing, Personalized URLs and custom Landing Pages and triggered emails.


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