2010 is well on its way and it can be easy to get caught up in the day-to-day activities. However, with the year still new, it is important to reflect on your business’ 1-to-1 marketing and see if you are effectively executing your online solutions.
Here are a few things to review and see if they are being properly utilized.
- Review your website. Look at your website with a fresh set of eyes. Is the information you want conveyed properly to your target audience? Could new visitors quickly find information about your products and services? Are you clearly highlighting how to find and subscribe to your blog or email list?
- Review your email campaigns. Check if your subject line is clear and eye-catching. Make sure you are sending out the emails regularly and on schedule (e.g. weekly emails coming out on the same day every week). Also look at your layout and design, it might be time to revamp the look of your emails templates. Make sure it is rendering properly on all major browsers.
- Review your tracking information. Be sure to regularly look at your data and adjust your marketing plan accordingly. Without reviewing the information to see what does and doesn’t work, you could be wasting money that could be better spent elsewhere.
- Review other marketing options. There are plenty of new and innovative marketing ideas available to your company. From social media to online videos, there could be a new audience just waiting to learn about your company.
Get 2010 off on the right foot with a marketing plan that is perfect for what your company needs.
OneIMS is a Chicago Web Design Company as well as a technology-based marketing service provider. We specialize in integrated marketing solutions such as Search Engine Optimization, Pay-per-click advertisements and email Marketing. We employ cross-media marketing solutions that are designed to deliver results. Some of those solutions are Variable Data Printing, Personalized URLs and custom Landing Pages and triggered emails.