Why You Need to Integrate Social Media into Your Marketing Plan

Solomon Thimothy - December 30, 2009

socialTo many, the revolution in social media networks may seem like a fad that will fade out just as fast it appeared.  Yet, the truth is that social media is one of the fastest ways to reach out to prospective consumers. Between Facebook, Twitter, YouTube and other similar social media platforms, everything that can be said about you, whether good or bad, is transmitted almost instantaneously across the globe.

With over 300 million users, Facebook is by far one of the biggest social media networks out there.  While it may have begun as a tool to keep college students in touch, Facebook is one of the fastest growing trends in marketing.  Yes, companies have turned to Facebook to gain brand awareness and acquire feedback from users or consumers.  According to Facebook, more than 1.5 million pieces of content, be it web links, news stories, posts, notes or photos, are shared on Facebook daily.  That’s no small feat and that’s why you want to be part of this social networking community.  Imagine having the potential of reaching over 300 million users within a span of months, maybe days.

Another popular trend is blogging.  Today, there are over 200,000,000 blogs out there.  Both large companies and individuals blog every day about different topics.  Adding a blog to your website is yet another way to increase traffic, awareness and importance to your site.  If you’re not yet convinced, consider that 34% of bloggers post opinions about products and brands.  Certainly you want to be on the positive side and have bloggers say good things about you.

Did you know social media improves search engine marketing efforts?

Trend or not, you have to take advantage of social media marketing now.  If you need help getting started with your own blog or how to get followers on Facebook, Twitter and other social media networks, our strategic marketing consultants or sales representatives at OneIMS can help you.  Call 1-888-ONE-IMS-1 to jump on the social media bandwagon today!


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