Use Individual Buying History to Increase Sales

Solomon Thimothy - November 18, 2009

buying history

It can be difficult to lure new customers to your business. You need to convince them that they need your product and services. It is easier to convince existing customers to use you more. They already know your company and what you have to offer — all you have to do is convince them to use you more.

Customer history shows you about their preferences and attitudes and you can customize your marketing efforts for each person. By looking into your customers’ sales history you can build loyalty and increase sales for your comment. Recommend products or services that you think will be useful to your customers based on what they have already tried. They might not have known that these things were available and will now be able to give those a try.

Websites create an ideal environment for this customized recommendations. For example, Amazon.com utilizes this feature by showing “Customers who bought ___ also bought.” Since it is specialized to that customer’s interest, the chances of them buying that product is high.

However, you can get the same effect without a website. You just need to look through individual customer’s buying histories and then customize your sales approach. Figure out what types of products your customer might also be interested in and let them know about it either by phone, email or a special mailing.

There are also specific programs to help you analyze the data using customer relationship management (CRM) software like Microsoft Outlook Business Contact Manager.

Just by paying attention to your customer’s buying history, you can quickly increase your sales without adding on to your customer base. Finding one regular customer is better than having multiple one-time buyers. Want more information on how to increase your company’s reach? The experts at OneIMS will guide you through a variety of available options within your budget. For more information, contact OneIMS today at 1-888-ONE-IMS-1.


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