3 Ways to Increase Sales in an Existing Market

Solomon Thimothy - November 12, 2009

3 Ways to Increase Sales in an Existing Market

Even though it may seem like a bad decision to stay within your market to increase sales, it is often one of the easiest ways to grow your business. You already have an established business, regular customers, and have plenty of information about the area. They key is to know your customers’ purchasing histories.

    • Bulk Buying Discount
      Look at what your high sellers are during various points of the year. Offer bulk buying discounts for those items to entice higher sales. Even if they are only saving pennies at a time, customers respond positively to any kind of discount.

 

    • Purchase Incentives
      If you want to get a slow-moving or not well-known product out to your customers, consider attaching it to your faster selling items. If they purchase a certain amount of a certain product, then they can get the other for free or a discounted price. It is a quick way to raise awareness on a product that may be overlooked by your customers.

 

  • Frequent Buyers Program
    A frequent buyer program is a simple way to get customers to come to you instead of your competitors. The program does not need to be too complicated. Offer a straight discount on everything they buy. Or you can offer a certain percentage off after they’ve spent a certain amount at your store. Just make sure to keep the discount clear and simple.

These are just a few simple ways to increase your business based on the general buying history of your customers. Want more information on how to increase your company’s reach? The experts at OneIMS will guide you through a variety of available options within your budget. For more information, contact OneIMS today at 1-888-ONE-IMS-1.


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