Having a solid Pay-Per-Click (PPC) campaign can help bring in plenty of visitors to your website. However, converting those clicks into actual clients requires another step — landing pages. If your landing page is not up to par, you can drive away plenty of potential customers that you worked hard to get to your website in the first place.
Here are three tips to make sure your landing page works to convert clicks into clients.
- Provide What You Promised
There are plenty of things you can say in an ad to make someone click on it. Any promises or claims made should be prominent on your landing page as well. The visitor that clicked on your site because of your discounts, free shipping or specific services wants to be able to find those things quickly. Forcing visitors to click around to find what they want will drive people away.
- Have a Call to Action
Having a clear call to action, like a button or a form, can help increase website conversions by simply displaying the next step for visitors. If your landing page has a lot of writing or graphics, it might be distracting and having a obvious call to action brings the visitors back to the focus.
- Test Your Landing Page
Unless you test your landing page, it can be hard to know what you are doing right and what you are doing wrong. Try different titles and subheads to see what catches people’s attention more. If you have the time, you can even change your forms by editing the number of fields and style.
ClickXposure is a leading PPC managing company in Chicago, IL who specializes in strategic marketing solutions for businesses on the internet. For more information or to learn more about PPC or other Online Marketing Services, visit www.clickxposure.com or www.OneIMS.com.