Are you at the point in your business where it is time to consider building a website? First of all, that is a great idea, and very critical to the growth of your business. Technology is advancing and more people are moving to online platforms for purchases, research, and decision-making processes.
Your website needs to be your online storefront. Just as you were purchasing or renting a physical store space or business office, your website needs to be treated as a similar investment. The long term benefits are remarkable. If you don’t have a website, or your website is sub-par, the truth is people will judge a book by its cover.
To help you navigate the roads of web design and development, here are four things you need to know:
- Building a website takes time
If you are not tech savvy, all you see is a finished website that includes pictures, content, design, colors, and some navigable pages. What you may not realize is that to design and develop that site, someone or a group of people spent many hours programming your website to be effective. Time is taken for the finer details. As everyone knows, time is money. The more complex and advanced your website is, the more hours it will take to make your vision a reality. That is the truth.
- Cheaper is not always better
Many business owners are lead to believe that you can get an amazing website for cheap. Companies advertise websites starting at $200. Sounds like a cost effective deal, except for a few things. A website that costs that low should make you question the quality of the site. Does that platform enable you to do everything you hope to do on your website? As your business grows and technology advances, will your site be developed in such a way that it can grow as well, or would you need to scrap the site and start over to add other features and functions? What kind of technology will be used to create that “cost-effective” website? Is it that latest? Is your site being built as a template in which your ideas are confined to what the template can do? There is not much freedom, room for growth, customization when you are dealing with low end website development. It is an investment into your company, so be wise with your money, but don’t be cheap. You will save more money in the long-run.
- Choose a credible website company
It is very important that you find a marketing company that can not only make your dreams a reality, but has a proven track record. Ask to see samples, build your trust in the company as a long-term relationship and not just a quick “Website on the Go.” Ask for references if necessary. Another very important question to consider is, how does the website company’s own site operate? If the company has a terrible, slow, unimpressive website themselves, why would you think that they could provide anything better for you?
- Your budget has to reflect your vision
Many times business owners have grand visions for how they want their website to look and operate, but the budget does not enable them to do so. If you are one of those people, take a minute and re-evaluate your situation. It is not feasible to get everything you want and desire if you don’t have the budget to complete the task. Consider having your website built in phases. Have the site built so that it is prepared for long-term additions, but maybe break your vision down into multiple steps so that as you increase your budget you will be able build up your site.
In the end, it is important to not just build a website to keep your company growing, but to build it wisely for long-term development. Want more information on increasing your market reach with a website? The experts at OneIMS will guide you through a variety of available options within your budget. For more information, contact OneIMS today at 1-888-ONE-IMS1.