By now you probably know that not following through with search marketing is just as bad as not having a website at all. It’s just like being there and not having anyone know you’re there. The top two options for search marketing are Search Engine Optimization (SEO) and Pay Per Click (PPC). More and more often, companies, especially small businesses, are turning to PPC as their search marketing choice.
PPC is a great way to increase your online exposure and ultimately traffic to your site. It works as a carefully planned bidding system whereby you pay only for each actual click. The cost of each click depends largely on the competitiveness of the keyword or phrase you are using to drive traffic to your site. Additionally, staying local is normally less expensive than attempting to show up in universal results. For example, let’s say you want to be in the top results for “fresh pizza” in Chicago. The cost of each click will be based on how many other pizza companies are doing search marketing in Chicago. However, this will be cheaper than trying to be in the sponsor results or sidebars. Based on all this information, a cost-per-click will be assigned.
Each time someone clicks on your ad, whether it’s on major search engines like Google, Yahoo and Bing, you will be charged that amount. The advantages of PPC versus SEO are probably why many people choose PPC over SEO. First, the time it takes you to see results is much faster than SEO, which may take up to 6 months to show any results. You can begin to see PPC results almost instantly. Moreover, you have control over your budget and don’t get charged if you don’t see any results. That means that if no one clicks on your particular ad, you don’t pay anything beyond your set-up costs. Thus, you can control your search marketing spending. That means you don’t need a huge budget to get started.
PPC is the new and exciting way to do search marketing online. As a way of showing you how easy and effective PPC can be, take advantage of a $100 credit to start your PPC campaign today.
ClickXposure is a leading PPC managing company in Chicago, IL who specializes in strategic marketing solutions for businesses on the internet. For more information or to learn more about PPC or other Online Marketing Services, visit www.clickxposure.com or www.OneIMS.com.