A Company Website: To Have or Not To Have?

Solomon Thimothy - February 6, 2009

a company websiteDoes the thought of creating a website for your business excite you, or does it keep you awake at night? For those who fall into the latter group, here’s some news that might help you fall asleep quicker.

According to an article in Business Week, not all companies should buy into the concept that your business will not flourish unless you have a full-blown website. Gasp! You’ve heard and been told otherwise. Well, let’s differentiate between the types of businesses that stand to profit most from a full-fledged website.

A complete website often involves multiple pages, sitemaps, flash, videos, links, and much more. If you have plans to market your business with more of a web presence, then, yes, by all means go the Full Monty! You will need a well-designed site to promote your products and services. On the other hand, if your business does not sell products online, or doesn’t offer “how-to” videos and instructional guides, then you may just be interested in a simple 4 or 5 page brochure type website. This provides basics information about your business (name, address, list of services) to provide awareness that you exist in a given community.

Remember, these days most people start their research on search engines, looking to find information about the kind of products and services that they are interested in. So it is imperative that you have a web presence, whether or not you sell products online. The key is being found on the web when people search for the services in your industry.

The experts at OneIMS will guide you through a variety of available options to develop and deploy powerful websites.  For more information, contact OneIMS today at 1-888-ONE-IMS1.


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