Any shrewd business professional, in any industry, will tell you there are four primary aspects to a successful business. Call it the Big Four of Business…Accounting, Finance, Management, and you guessed it, Marketing.
Marketing, according to The American Marketing Association, “is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” To put it simply, marketing is an exchange of value, not only of materialistic and monetary value, but also of the value of information and ideas.
Marketing is a powerful tool that not only creates avenues of communication, but also allows businesses to gather and provide relevant data about and for their clients and partners. Indeed, marketing provides a firm with a focused direction and specific goals, while at the same time detailing the measures necessary to achieve those goals. Executed properly, marketing can highlight your company’s professionalism and optimize its potential. So where does one begin? Check out “The Importance of a Strategic Marketing Plan” for some good advice on how to begin or redefine your marketing agenda.