Making the Most of E-mail Marketing

Solomon Thimothy - January 5, 2008

With the technology boom we’ve experienced in this past decade, inbound marketing is being revolutionized. While traditional direct mail campaigns are still in practice, many businesses have turned to e-mail marketing campaigns.

With new gadgets like the iPhone, people constantly check their e-mail vs. mail they get at home, which they may not get to for days. So if you’re targeting the younger, tech-savvy generation of today, here’s a few tips of how to make your e-mail marketing campaign a success.

Know Your Recipient

This is one-to-one communication between you and your recipient, so it should feel like it came from a human being and not some generic mailing list. Stylize it so it feels exclusive to the recipient.

Some ideas: add your recipient’s name to your e-mail, use a tag line that fits the personality of your recipient, remind them of something they’ve done/enjoyed.

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Create Relevant E-mails

There is no worse thing to do then sending pointless e-mails. Eventually that gets you the spam button. So remember to be timely with your messages and make them worthwhile. Make sure your e-mails connect with your recipient. Remember: Don’t overdo it and make it relevant.

Pay Attention to the “From” Line

Think of whom you’ll recipient want to receive mail from. Is it Josh Who or is it a name they trust? Depending on your campaign, it’s also a wise idea to make your e-mail come from a real person, after all, you want to build relationships with your recipients and relationships only exist between people.

So sign off your e-mail with your name and contact information. Not only is it personal, but it will also let your recipient know that even though you may be part of a large company, they can get the individualized attention they need.

Pay Attention to the “Subject” Line

Relevant subjects make a difference. Make sure that your subject line is relevant to your recipient. If you’ve heard the saying “Don’t judge a book by its cover,” you know that that’s exactly what people do when they get e-mails.

The subject line is like the title and cover of the book, if it does not grab your attention it gets deleted. So make sure that your subject line is relevant and attention getting.

Next time you are getting ready to launch your new e-mail campaign, make sure you remember these four basic rules before hitting the send button. A little extra thought can get you the results you want. To learn more about our email marketing solution, feel free to contact us at 1-888-ONE-IMS1 and contact a digital marketing agency today!


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